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Tech Buyers’ Most Trusted Research Sources

Technology buyers in our 2024 Media Consumption Study have spoken and the results are in: Buyers are spending more time with independent sources of information than anywhere else when researching tech [...]

Resource

How SHI Leveraged TechTarget Confirmed Projects to Influence Pipeline for Partner Campaigns

Learn how SHI leveraged TechTarget Confirmed Projects to quickly produce qualified, sales-ready leads to support partner campaigns and uncover powerful insights to enable their sellers to better break in and [...]

Blog Post

Balancing GenAI and Human Touch in Sales Outreach

In an era of overflowing email inboxes and limited attention spans, all sales reps understand the struggle to generate engagement with prospects via email. In our recent survey of 600+ [...]

Blog Post

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses [...]

Press Release

TechTarget Announces Launch of Priority Engine Account Intent Feeds to Help Go-to-Market Teams Identify, Engage & Convert In-Market Accounts More Effectively

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced the launch of Account Intent Feeds in the latest release of its leading [...]

Resource

Account Intent Feeds Overview

Priority Engine’s Account Intent Feeds deliver account data into your systems so you can focus your GTM efforts with the most actionable insights. Correctly identify activity at your highest-value accounts [...]

Product

Account Intent Feeds

Confidently Identify, Influence and Convert More In-Market Accounts Stop wasting resources chasing weak signals. Identify high-value accounts that are truly looking to buy. See how Account Intent Feeds improves your [...]

Blog Post

Five Top Technology Investment Drivers for 2024

The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay [...]

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond

For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as [...]

Blog Post

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market [...]